Week 1. Multimedia is the new syntax for communication

I have been asked to discuss the following terms in the context of the definition 'Multimedia is the new syntax for communication'
Modality
Medium
Channel

Modality is the path of communication between a human and a computer. It includes input devices such as, keyboards, graphics tablets. And computer outputs, i.e seeing and hearing.
Hearing is refered to as audition modality and
Seeing can be known as vision modality
In the context of the question, modality is important because it is a way to communicate information, on either yourself (powerpoint interview), a project, a film, web site or many other forms of multimedia, to new clients or future bosses. It is a popular way of reading up on current affairs (news websites) and images and videos give you, the user, a better story on which to go by.

Medium is any form of data transfer, from a CD-ROM (which only holds information, known as a recording medium) to a USB 2.0 mass storage device which can be constantly updated, i.e adding new fils and deleting old ones.
In context with the question, medium is now the popular way to transfer media to another computer/person.

Channels is where products are made by a certain company and then sold to another (sometimes, then another, then another etc) before being sold to the market via, shops, by phone etc.
In the context of the question it is very true, with the use of online stores like amazon, doing so well, and more and more money being spent online every year. Amazon has a very simple interface, but this has proven very effective. Also, many companys have benefited from online advertising, again the use of multimedia is crucial here.